Club Arnage

I like it... a lot.

http://www.lemans.org/en/news/Poster-of-the-24-Hours-of-Le-Mans-2011-revealed_2994.html

>Martini...LB

Looking round the walls of my office and workshop at all the posters from the 50s-90's.......


mmmmmm. The new one is pretty rubbish. Why is half of it taken up by a photo of people getting excited by UB40? and where is the Aston?

Meh >:(

Can't agree with you there buddy, visually it is quite dramatic, a bit like Fran...LB doing the dishes  ;D

>Martini...LB

a photo of people getting excited by UB40?

I dont believe that.

where is the Aston?

They do say that a British version will also be available



I

Is it promoting a rock concert or a motor race?
Nope, don't like it!

I agree don't like it as well.

the people at the top reminds me of this,

(http://www.craigerscinemacorner.com/Images/close%20encounters%20decade%20best.jpg) (http://www.clubarnage.com/forum/index.php?action=dlattach;topic=10880.0;attach=7103;image)

makes you wonder what planet the poster designer was on  ::)

The cars are out of date as well.

Yeah - putting an open top Audi on it - although it's known that Audi will come with a Coupe this year - WTF ???

Let's just hope versions 2 and 3 will be better ???

Why do they persist with the music (sort of) concert theme in the poster, no one is going just for that surely? And it's not going to change the mind of many LM go'ers is it?

Oh and since when has the Dunlop bridge been just before a straight section with grandstands either side?  and those stands are a mirror image of each other too.  I've heard of poetic license, but this takes the biscuit!

Still maybe the other versions will show current cars, and more of them....

There seems to be a number of local youngsters who come for the concert.  However, that's a feeble excuse for producing such a cr*p poster - for the second year in a row.  These images should stand the test of time as the posters of the past did.  Can't see these being revived for the Classic of 2050 can you?

It isn't great, but it is a great deal better than last year's abomination.

The point of the posters is to encourage the general public to go to the race.
Since we enthusiasts are going anyway, we're out of the equation so far as the ACO marketing department is concerned.
Personally I don't much like this year's poster and I prefer Geo Ham, but this isn't the 1950s.

I understand the marketing argument - it was my profession.

However, I still think the poster speaks neither to the generation it's aimed at, nor to the enthusiast.  But maybe somebody under 25 would care to comment, as clearly that's the audience this is aiming for. :)

I think you'll find that Patrick Debrot has done his research. He's no idiot, and he does conduct market research.

Find someone under 25 and French, who's not an enthusiast, and will comment on this forum?
Now you are having a laugh.

On here, maybe not, but the Facebook comments on the ACO page might be interesting. 

Not that it really affects me, but the problem last year was that the design was also the basis for the t-shirts (and I bet the enthusiasts buy those) and I, for one, didn't buy one for the first time since I've been going to the race because it was so horrid and said "pop music" not "sports cars" to me.  Maybe I was the only one and maybe people like me really don't matter - we're coming anyway, but we don't just spend money on tickets do we? - we buy souvenirs too.  I'm not at all sure that Debrot pays enough attention to his core market - it's very easy to ignore the hard core audience and then be surprised when it slowly melts away.

For the first time in years I didn't buy a t-shirt last year either, and probably won't this year either if the first version of the poster is the basis for the t-shirt design.  Still, Plus Ca Change....

ACO Facebook page turns up a bunch of my friends like Gilles and Steve Tarrant, and is generally populated by fans, drivers and officials and other motor sports folk and fans.
Debrot is considered to be doing a good job and he's spent his career in a motoring environment. His department has all the figures, so we shall have to see if there's a fall-off in attendance from the 230,000 odd of the last couple of years.
I'm not into souvenirs and teeshirts, so can't really comment, but again the ACO monitors its sales figures closely. If their sales of branded stuff go down they'll be asking why.

I still don't like the poster, but I'll be there whether they publish a poster or not.

almost as bad as last years. why even release a poster without the right cars? the past decade of posters have been pure garbage. its such a shame because there are plenty of talented designers out there. if they just had an open competition there would be some great results.

and this does not in any way appeal to young people. if the poster was designed by a young person, it might have a better chance.

If da posta woz dezined by a young person it would have sum rightin on it that teh old people would not be able to be reedin innit m8. Word!

Despite the utter crapness of the posters I doubt it has the slightest effect on attendance figures though. Probably why they quickly knock one up with photoshop late on a friday afternoon.

Uuuugh! Just noticed...it looks rainy on the picture of the cars. Oh no, thats buggered it. Cursed for a wet weekend again! :'( :'(

I didn't buy a tee last year, it was crap.
So that was less € for the ACO.

It doesn't look as hideous as last years, but still they could do much better.  I don't understand why so many venues try to be clever with the poster design and not just go the time honored route of commisioning a motor racing artist do produce the artwork.  Any of the event posters that Michael Turner has done over the years are collectors items (I have a 1978 Dutch GP poster, framed & signed by Mario that is absolutley beautiful), and the Sebring work that Roger Warwick has become very sought after.  Randy Owens does outstanding work as well for MotoGP at Indy.
Fax

Out of interest, I had a look at the Facebook comments (and couldn't resist one of my own, of course).  The Sebring posters were mentioned a couple of times on there.  In the main, the remarks weren't very different from ours.

The poster is connected to This TV ad (http://www.youtube.com/watch?v=KPywcTSv25A).
Poster and TV ad feature the race's principal sponsors, Dunlop and Rolex.

It's missing a commer, and a number of ageing MGs too.

Looks like I am the only one under 25 and French then!  ;D ;D ;D

>Martini...LB
Raconteur and art critic

Well,  it's good to see that they put a vast amount of effort into the second poster... not.  The Audi has been changed to an Oreca (I think) ::)

Can't wait for the third one, mmmmm  I wonder what the change will be this time,  oh let me guess....  the Aston? 

Aside from the artistic merits and accurate market targeting (or lack thereof), I rather like the "every second a new emotion" caption, which is the certainly the case when joining fellow CAers for a sherbet or two chez DFH or Brethren, and the reference to the "The first poster will not be alone. It will soon be followed by a second version with other cars and even a third, specifically designed for the United Kingdom and countless British fans who come to the Le Mans circuit each year", which I imagine is an approving reference to the delightful annual CA take on the official poster... ;D ;D ;D

MG Mark

Frog. He hasn't got a clue, has he?

It would be quite easy to add the Aston. Just a small dot in the background, or a smouldering nose sticking out of one of the pit garages as the door is lowered. ;D

Cruel, but quiet probabley accurate.

More likely to be a smouldering rear end (not unlike many a ca'er) with that new engine...

Come on lets be optimistic, the Astons could surprise everyone.

Hope is so much better than constantly having a downer on everything

i think it is good thinking. making the posters as a look in the rearwiew mirrow of an Audi ;D

Aston say that testing went well, guess its all relevant and how far behind the game they are.

[/quote]

Aston say that testing went well, guess its all relevant and how far behind the game they are.


[/quote]

Of course it went well. 

When you're that far behind, anything means it went well, but it doesn't mean that you're not still a long way behind.